InnerFrameWorksProcess Center
Positioning,
without making yourself small.
InnerFrame Positioning is a guided, AI-supported process for service providers and freelancers who are tired of avatar templates, niche pressure, and cookie-cutter positioning attempts. Nine steps reveal what’s truly inside a person — and translate it into a clear direction, a sellable offer, and words that don’t sound like generic marketing.
InnerFrameWorks
Guided processes for clarity from the inside out.
A guided process that doesn’t push people into a box, but makes their inner direction visible.
Answers, patterns, contradictions and blind spots are condensed into clear decisions.
More depth before website, funnel, offer, sales page, content or consulting.
Many people hate positioning — and not without reason.
For many self-employed people, positioning feels like: find a box, build an avatar, only address that one person, and please don’t show too much of yourself. No wonder this creates stress.
Especially versatile people — generalists, multi-passionate personalities, coaches, consultants and service providers — often feel in their gut: there’s more. But classic positioning work asks too quickly: What’s missing in the market? How are you different? Which target group is profitable?
“InnerFrame Positioning doesn’t start with the question of how you bend yourself to the market. It starts with what has long been within you — and turns it into a clear direction that others can understand, feel, and buy.”
- Building an avatar when the person behind it doesn’t feel real
- Getting more specific, even though important parts get cut off
- Choosing a direction even though your gut says: this doesn’t fit
- Writing marketing copy before knowing what’s actually being sold
- Constantly tweaking your own positioning
- Narrowing down, even though your work is actually bigger
Not narrower. Truer.
Positioning has long been viewed too one-sidedly: as a market gap, a differentiation trick, or strategic packaging. That can work — but only when the person behind it doesn’t get lost.
InnerFrame Positioning combines inner clarity with commercially relevant sharpness. It’s not about making everything soft and spiritual. It’s about finding out what truly sustains, what people pay for, and what language emerges from that.
Your client doesn’t need an artificial niche. They need a direction that comes from within — and becomes so clear on the outside that their clients understand why they are exactly the right person for it.
- Versatile self-employed people with multiple strengths and pillars
- Multi-passionate personalities — many interests, no single focus
- Self-employed people in transition who sense: something has changed, but can’t yet find the words for it
- Service providers who want to build better offers, sales pages, websites and consulting outcomes
Does this sound like your clients? Then give them a process that doesn’t squeeze them into a template.
Find the right planNot a course. Not a questionnaire PDF. A process that thinks along.
Your client answers the guided questions independently — optionally in detail via voice input. The AI connects answers and confirmed interim results, recognizes patterns, contradictions and potential, and prepares decisions. The person retains the final say at every step.
Structure and uniqueness don’t exclude each other
The same process produces a different result for every client, because what’s sold isn’t the questions — it’s the connection, evaluation and decision logic behind them.
The agent analyzes. The person decides.
The AI analyzes the process material, reveals connections and makes reasoned suggestions. Your client confirms, corrects or rejects — and you retain professional leadership.
From raw material to a clear working foundation
Answers, interim results, direction, offer foundation, original material and exports all land in one place. You don’t start with loose notes, but with actionable clarity.
9 steps. From inner confusion to clear direction.
Each step builds on confirmed results. At the end, there isn’t just a clear statement and a short introduction — there’s a transparent strategic foundation, an offer framework and complete working documents for everything that follows.
Self-Reflection
Making strengths, experience, joy and previous impact visible.
Market & Situation Analysis
Recognizing the market environment, interchangeability and real differences.
Area of Expertise
Bringing multiple facets together into one clear connecting direction.
Target Audience
Examining suitable client groups without bending the person behind them.
Burning Problem
Working out the commercially relevant main problem from the target audience.
Core Need
Understanding what clients truly want to achieve or avoid emotionally.
Offer Foundation
Connecting the existing, the future vision and the right offer direction.
Strategic Path
Developing the mechanism, resources and sustainable implementation.
Clarity Outward
Translating the positioning statement, category and introduction into real language.
Give your clients a process that structures depth — instead of pressing them into a template.
View plans and quotasA guided foundation for better client projects.
InnerFrame Positioning makes visible the groundwork that otherwise disappears into long conversations, vague briefings and endless rounds of revisions. You get a clear foundation for offers, copy, target audience communication, websites, funnels and everything that follows.
Build the process directly into your client onboarding
Your client no longer comes to you with loose thoughts, vague wishes and half-formed ideas. They first go through a guided process that clarifies the most important foundations before your actual work begins.
Less explaining, fewer follow-up questions
The process takes many questions off your plate that you’d otherwise have to ask again and again in discovery calls, briefings and rounds of alignment. You can move to implementation faster.
Reproducible, but not generic
The 9 steps guide you and your clients to individual results that feel coherent and truly move things forward. You have a clear process without everyone sounding the same at the end.
You come across as clearer, more structured and more premium
A guided positioning process makes your work more tangible. Your client experiences not just your opinion, but a transparent process that builds trust.
Everything that follows builds more stably on it
Without a clear foundation, copy, offers, target audience communication and strategy often remain shaky. With a clear direction, everything that comes next becomes more sustainable and effective.
Less empty strategy conversations. More real clarity that can actually be put to work.
View plans — from €29/monthBuilt for service providers. Made for real people.
InnerFrame Positioning works between you and your client — where thoughts, gut feeling and experience need to turn into a direction before you can work cleanly forward.
When you need clarity before you build anything
- Web Designers
- Business Coaches
- Marketing Consultants
- Branding Agencies
- Business Consultants
- Funnel Builders
- Virtual Assistants
- Online Business Managers (OBM)
- Copywriters
- Social Media Managers
Freelancers, coaches, consultants and entrepreneurs
People who no longer want to bend themselves but still want to sell clearly. Versatile self-employed people, generalists, multi-passionate personalities and anyone in transition who notices: something has changed, but the words for it haven’t come yet. They arrive with a gut feeling — and leave with a direction, a sharper view of blind spots and language that sounds like them.
Groundwork that makes your projects noticeably lighter.
You place InnerFrame Positioning before your actual service. Your client clarifies the most important foundations guided in advance, and you then work with results that you can use directly for strategy, offer, copy, website, funnel or consulting.
You set up the client and start the relevant process.
Your client answers the questions step by step in their own access.
The AI recognizes patterns, contradictions and clear starting points.
Interim results are reviewed, confirmed or adjusted.
You use the results as a foundation for offer, copy, website or strategy.
Reports, original answers and working documents remain available for your project.
Choose the plan that fits your number of projects.
Stay flexible month by month or save with annual payment. Every committed client process counts as one process.
- 2 new client processes per month
- Protected client areas and AI evaluations
- Export all results and working files
- Community price with code: €20/month
- 5 new client processes per month
- Everything from Start
- For regular client projects
- Community price with code: €40/month
- 10 new client processes per month
- Everything from Business
- For high workload and small teams
- Community price with code: €80/month
When a month gets fuller than planned
Active subscribers can book additional client processes without needing to change plan immediately.
For groups, launches and larger volumes
Are you onboarding a group, a launch or regularly more than 10 clients per month? Just write to us before you start — we’ll find a fair solution that fits your client volume.
Request agency quotaWith monthly payment, you can upgrade or downgrade your plan at the next billing cycle. The processes included in your plan are credited monthly and remain available for up to 90 days.
What people say who already work with it
“I built the process directly into my onboarding — it gives me everything I need for really great results in web design and funnel building. Going through it myself, it showed me things I hadn’t had on my radar: a completely new target audience — for which I immediately developed a new offer.”
“Even though I’m just starting out, I was able to take so many insights with me and already have a lot of clarity about where the path will lead. Sophia guided the sessions with her inspiring and supportive manner — it was really fun.”
“The process is genuinely deep and unites exactly my essence with marketing. Before, I was always unclear about my positioning, felt like I was tweaking it every other week. Now I feel really comfortable with my direction and can finally work on copy that reaches the right people.”
“I was able to take so much away from this process — above all, a clear direction. I always thought I had to choose and hide some part of my personality. But this process made me realize that all the parts that truly make me who I am come together here and create something completely new. That feels liberating.”
Before you ask — the honest answers
Does the AI replace my consulting as a service provider?
Why should someone pay for this when they could just copy the questions?
How many clients can I put through the process?
Do I need technical knowledge to use the tool?
What happens to my clients’ data?
Is there an advantage for DevineFunnels customers and Sophia’s community?
Yes. Eligible DevineFunnels customers and members of Sophia’s community receive a personal discount code for €9 off per month. That makes Start €20/month, Business €40/month and Studio €80/month. The code is applied directly at checkout.
Don’t know DevineFunnels yet and also looking for an all-in-one marketing platform? You can discover it here:
Discover Devine FunnelsWhen is a process used up and when is it closed?
What’s the difference between monthly and annual payment?
Is it worth it if I only do a few positioning projects per year?
You don’t have to sell positioning as a template one more time.
Choose the plan that fits your current number of projects — and give your clients a process that creates clarity without making them small.